Sunday, December 29, 2019

Interview The Interview Technique Essay - 752 Words

ANSWER 3) a) the interview technique is one of the best technique to collect the data. The concept of interview technique is understand as below :- INTERVIEW TECHNNIQUE :- The collection of the meaningful data, that is able to work as information at a certain stage of research methodology is a necessity in today’s marketing oriented competitive world. For this purpose large number of methods or techniques is available but verbal method is used very commonly for the collection of the data is the â€Å"Interview method†. collecting information verbally from informants, using a question and answer format. Interviews can be conducted in different ways, such as in person or over the phone. Interviews can be fairly unstructured, allowing you to be flexible in deciding what questions to ask or how to best ask the question, or can be tightly scripted, requiring you to ask questions the same way across respondents. According to Vivien Palmar, â€Å"the interview constitutes a social situation between the two persons, the psychological process involved requiring both the individuals mutually respond through the social research. The purpose of the interview calls for a varied response from the two parties concerned†. Benefits : 1. Very good technique for getting the information about the complex, emotionally laden subjects. 2. Can be easily adapted to the ability of the person being interviewed. 3. Yields a good percentage of returns. 4. Yields perfect sample of the general population. 5.Show MoreRelatedInterview, The Skills And Techniques Used, And Closure Of The Interview2275 Words   |  10 PagesThis paper will discuss the skills from the video demonstration and provide a self-assessment of the beginning of the interview, the skills and techniques used, and closure of the interview. 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